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Qr Codes & GFMT
Linking print and digital media! QRs can add power to your digital and print campaigns, linking the latter to the former. QRs have proven their value in Japan and have become a useful way of moving between print and digital media.
At GFMT we believe they offer readers and advertisers a unique opportunity. We can enhance articles and features by providing QRs that link readers to relavent materials - whether that is a second article on a similar theme, to a specific technology that relates to the article or to any other url that the reader might find interesting.
Our advertisers will find they are useful to place in their advertisements (and they are then the property of the advertiser), not just to take readers to home pages, but to deliver additional content such as annual report, press releases, conference reports and papers, newsletters and even special offers.
We aim to make our editoral QRs informative and enjoyable to use. And don't worry if the magazine is out of date or you've picked up an old issue - all editorial QRs are managed and can be updated at any time. We can re-point any QR to any url at any time.
If you'd like us to point a QR in your direction please call us (+44 1242 267700) quoting the page number and location of the QR, and we'll arrange it. (Note: There is a small fee depending on the duration)
How do they work?
Qr Codes are basically a two-dimential bar code graphic that when scanned with the camera on a smart phone - using one of the various free QR applications - will open your web browser and take you to a predetermined url or other digital destination. Instead of product information, a QR can point to limitless amounts of content - web pages, email links or any othjer online media that can be accessed via a browser. Not only that you will be able to save that link for later reference!
How do I use a QR code
First of all you will need a device like a smart phone, that has a camera and internet access. You will then need to install an application that can read QR codes (normally several free applications can be found by searching the application store for your device, or the web itself). Note: In May 2010 more internet browsing was carried out on smart phones and tablets than on desktop computers for the first time. Hand-held devices are likely to account for 70% of web browsing in the future!
Once installed, simply open the application, and point the camera in the phone at the QR code. As soon as the software recognises the code, it will take you to the destination on the web that the QR is pointing too.
For more information on QR codes and there history, please take a look at the Wikipedia page on the following link.
